My father's family ran a print shop.
My mother's family is creative.
I was born for small business branding. I love helping businesses connect and resonate with their people, and I love helping people find their tribe. Please feel free to explore my work and read my story.
About MeI am a Small Business Guide with a passion for helping brands resonate and connect with their tribe, and love to help brands flourish.
More About Me
I have 20 years of design experience. Through the years I have worked with startups, local shops and global household names.
My Experience
Beliefs · Values · Process
I am a graphic designer by trade, and I have 20 years of experience in the field. With decades in small business, throughout my years I have worked with over 300 businesses in various capacities. I have seen the woes, successes, blind spots, and pitfalls. I have also sold 2 businesses and bought 5 businesses, so I am familiar with mergers and acquisitions, and understand what it takes to build a business from scratch and make it valuable. I am now carrying my passion for community to the small businesses of my hometown.
I believe that brand perception is the brand itself, and that authenticity is paramount to effective branding and marketing communication.
I believe that business is about finding needs and serving people, and that honesty, humility and transparency pay off in the long run.
I believe that human connection builds purpose, and that tireless devotion to family, friends, clients, vendors and neighbors is worthy.
I believe that we are built to be a part of something bigger than ourselves, and that investing in people yields unending dividends.
I am on an endless quest to find truth. When it comes to my work process, learning everything I can about the brand and tribe is the first step.
When you find purpose, it drives every decision. For brands, a clear purpose creates vision and establishes a strong foundation with the audience.
Understanding other people is key to connecting with them and sparking change. As a guide, a brand must first relate to it's audience and prove it's worth.
Connecting with people around us is what life is all about, and branding is no exception. A brand is a living, active two-way relationship with an audience.
As a human being, there is always a new frontier for growth. As a brand, growth can take many forms, and is the premier measuring stick for improvement.
If a job is worth doing, it's worth doing right. As a brand, quality will always help a brand stand out and last the test of time.
Experience · Knowledge
Argyle, Texas
Argyle, Texas
Denton, Texas
Denton, Texas
Denton, Texas
Denton, Texas
San Diego, California
San Diego, California
La Mesa, California
San Diego, California