Simon Trask

where creativity meets commerce

My father's family ran a print shop.
My mother's family is creative.

I was born for small business branding. I love helping businesses connect and resonate with their people, and I love helping people find their tribe. Please feel free to explore my work and read my story.

About Me


I am a Small Business Guide with a passion for helping brands resonate and connect with their tribe, and love to help brands flourish.

More About Me


I have 20 years of design experience. Through the years I have worked with startups, local shops and global household names.

My Experience


Beliefs · Values · Process

I am a graphic designer by trade, and I have 20 years of experience in the field. With decades in small business, throughout my years I have worked with over 300 businesses in various capacities. I have seen the woes, successes, blind spots, and pitfalls. I have also sold 2 businesses and bought 5 businesses, so I am familiar with mergers and acquisitions, and understand what it takes to build a business from scratch and make it valuable. I am now carrying my passion for community to the small businesses of my hometown.

my beliefs


I believe that brand perception is the brand itself, and that authenticity is paramount to effective branding and marketing communication.


I believe that business is about finding needs and serving people, and that honesty, humility and transparency pay off in the long run.


I believe that human connection builds purpose, and that tireless devotion to family, friends, clients, vendors and neighbors is worthy.


I believe that we are built to be a part of something bigger than ourselves, and that investing in people yields unending dividends.

my values & process


Research. Discover.

I am on an endless quest to find truth. When it comes to my work process, learning everything I can about the brand and tribe is the first step.


Define. Clarify.

When you find purpose, it drives every decision. For brands, a clear purpose creates vision and establishes a strong foundation with the audience.


Understand. Relate.

Understanding other people is key to connecting with them and sparking change. As a guide, a brand must first relate to it's audience and prove it's worth.


Connect. Invest.

Connecting with people around us is what life is all about, and branding is no exception. A brand is a living, active two-way relationship with an audience.


Results. Proof.

As a human being, there is always a new frontier for growth. As a brand, growth can take many forms, and is the premier measuring stick for improvement.


Value. Worth.

If a job is worth doing, it's worth doing right. As a brand, quality will always help a brand stand out and last the test of time.


Experience · Knowledge

Experience of over

years of design, branding and creative direction.

my experience

my knowledge

  • Mission & Vision
  • Brand Strategy
  • Brand Platform
  • Brand Naming
  • Audience
  • Business Model
  • Product/Market Fit
  • Marketing Communications
  • Advertising Strategy
  • Media Channel Selection
  • Leadership
  • Competition
  • Customer Relationships
  • Operations
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe Illustrator
  • Wordpress
  • Magento
  • Mac OSX
  • Microsoft Office
  • Graphic Design
  • Creative Direction
  • Branding
  • Web Design
  • Typography
  • Photo Editing
  • Packaging Design
  • Adobe Premiere Pro
  • Adobe Audition
  • Adobe Acrobat
  • Prezi
  • Sublime
  • SASS
  • Microsoft Windows
  • UX & UI
  • Environmental Design
  • HTML & CSS
  • Video Production
  • Copywriting
  • Social Media
  • Photography