Simon Trask

where creativity meets commerce

My father's family ran a print shop.
My mother's family is creative.

I was born for small business branding. I love helping businesses connect and resonate with their people, and I love helping people find their tribe. Please feel free to explore my work and read my story.

About Me

about

I am a Small Business Guide with a passion for helping brands resonate and connect with their tribe, and love to help brands flourish.

More About Me

portfolio

Take a look at a small sample of the work that I've done over the years in branding, logo, marketing collateral and packaging design.

View Samples

résumé

I have 15 years of design experience. Through the years I have worked with startups, local shops and global household names.

My Experience

about

Beliefs · Values · Process

I am a graphic designer by trade, and I have 15 years of experience in the field. I have over 20 years in small business, and throughout my years I have worked with over 300 small businesses in various capacities. I have seen the woes, successes, blind spots, and pitfalls. I have also sold 2 businesses and bought 2 businesses, so I am familiar with mergers and acquisitions, and understand what it takes to build a business from scratch and make it valuable. I am now carrying my passion for community to the small businesses of my hometown.

For branding and design I am represented in the Dallas / Ft Worth market exclusively by ProduceResults.com

my beliefs


BRANDING

I believe that brand perception is the brand itself, and that authenticity is paramount to effective branding and marketing communication.

BUSINESS

I believe that business is about finding needs and serving people, and that honesty, humility and transparency pay off in the long run.

RELATIONSHIPS

I believe that human connection builds purpose, and that tireless devotion to family, friends, clients, vendors and neighbors is worthy.

COMMUNITY

I believe that we are built to be a part of something bigger than ourselves, and that investing in people yields unending dividends.

my values & process


01.

TRUTH
Research. Discover.

I am on an endless quest to find truth. When it comes to my work process, learning everything I can about the brand and tribe is the first step.

02.

PURPOSE
Define. Clarify.

When you find purpose, it drives every decision. For brands, a clear purpose creates vision and establishes a strong foundation with the audience.

03.

EMPATHY
Understand. Relate.

Understanding other people is key to connecting with them and sparking change. As a guide, a brand must first relate to it's audience and prove it's worth.

04.

RELATIONSHIP
Connect. Invest.

Connecting with people around us is what life is all about, and branding is no exception. A brand is a living, active two-way relationship with an audience.

05.

GROWTH
Results. Proof.

As a human being, there is always a new frontier for growth. As a brand, growth can take many forms, and is the premier measuring stick for improvement.

06.

QUALITY
Value. Worth.

If a job is worth doing, it's worth doing right. As a brand, quality will always help a brand stand out and last the test of time.

portfolio

Work Samples

Here are just a few samples of the work that I have created over the years. I have helped brands of all size grow, from startups, to local shops, regional powerhouses and global household names.

résumé

Experience · Knowledge

Through 15 years I have logged over
32000

hours of design, branding and creative direction.

my experience


my knowledge


Startup
  • Mission & Vision
  • Brand Strategy
  • Brand Platform
  • Brand Naming
  • Audience
  • Business Model
  • Product/Market Fit
Growth
  • Marketing Communications
  • Advertising Strategy
  • Media Channel Selection
  • Leadership
  • Competition
  • Customer Relationships
  • Operations
Tools
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe Illustrator
  • Wordpress
  • Magento
  • Mac OSX
  • Microsoft Office
Skills
  • Graphic Design
  • Creative Direction
  • Branding
  • Web Design
  • Typography
  • Photo Editing
  • Packaging Design
Tools
  • Adobe Premiere Pro
  • Adobe Audition
  • Adobe Acrobat
  • Prezi
  • Sublime
  • SASS
  • Microsoft Windows
Skills
  • UX & UI
  • Environmental Design
  • HTML & CSS
  • Video Production
  • Copywriting
  • Social Media
  • Photography