creativity
meets
commerce
Simon Trask is a small business author, advisor and advocate.
“commitment requires a
promise made & promise kept
from yourself, to yourself.”
Simon Trask
Author
Simon’s book release is scheduled for 2024, and is titled “Profit Hiker: 11 Trails To Gain Lasting Elevation In Your Business.”
Do you wish your business had more breathing room?
Small businesses are constantly pressured by corporate competition, changing technologies, political regulations, global affairs, and the Wall Street machine. It is a challenging time to own a business.
Profit Hiker is a program to help business owners discover hidden profit, create margin, and avoid financial struggle. There are 11 trails to gain lasting elevation in your business, and this book has the trail maps. Follow along with your trail guide Simon Trask as you explore each trail’s rating, overlook, routes, campfire stories, caution signs, preparation, trailhead, sherpas, and trail markers.
Profit Hiker empowers small business owners to enhance their employees, customers, communities, relationships, and themselves. Uncover the mysteries of profitability in this fun and transformative journey, and gear up with the trail maps you need to change the future of your business.
You have what it takes to be a Profit Hiker!
Advisor
Simon Trask’s personal motto is “Creativity Meets Commerce.” A graphic designer by trade, he has learned business ownership and leadership through experience.
Simon is a small business founder, owner, advisor, broker, advocate, and mentor. His passion is to see small businesses grow notably and sustainably, because they are the heart and soul of every community.
Simon’s approach to business strategy is:
Research & Discover
Business success begins by uncovering truth. That may be a pain point your customers experience, vernacular that your audience prefers, or a macro trend that becomes your North Star.
Define & Clarify
When you find purpose, it drives every decision. For brands, a clear purpose creates vision and establishes a strong foundation with the audience.
Empathize & Relate
Understanding other people is key to connecting with them and sparking change. A brand must first relate to its audience and prove its worth before it can truly connect.
Connect & Invest
Connecting with people around us is what life is all about, and business is no exception. A brand is a living, active two-way relationship with an audience.
Measure & Improve
Growth can take many forms, and is the premier measuring stick for improvement. Measure, adjust, and repeat.
Advocate
Simon helps small business owners build a sustainable and lasting legacy. Small businesses are constantly pressured by corporate competition, changing technologies, political regulations, global affairs, and the Wall Street machine. It is a challenging time to own a business.
For Simon, small businesses keep small towns full of life and character. They are also the first to step up when funds need to be raised for a local cause. “Main Street” empowers individuals to unplug from the Wall Street corporate machine.
Lasting businesses are built on these principles:
Communication
Perception is reality, and authenticity is paramount to effective business communication.
Servitude
Business is about finding needs and serving people. Honesty, humility and transparency pay off in the long run.
Devotion
Human connection builds purpose, and tireless devotion to family, friends, clients, vendors and neighbors is worthy.
Community
We are built to be a part of something bigger than ourselves, and investing in people yields unending dividends.
Simon has been quoted by:
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